NBA TV goes over-the-top to offer live games and original programming to cord cutters

Cord-cutting basketball fans now have a new option for their non-stop hoops coverage. NBA TV is officially launching a direct-to-consumer subscription service today, making it the first linear TV sports league network to go over the top. The service, which will be available both on the web at NBA.com and through the NBA app, will include more than 100 exclusive, out-of-market live games, original programming and on-demand video for $6.99 per month. You can also pay the annual price of $59.99 for a small discount. The launch won’t impact customers with pay-TV subscriptions, as they’ll still be able to watch NBA TV by authenticating with their TV provider. In addition to the enhanced games, NBA TV promises more than 100 …